Wild Spirit at the Paris Lingerie Trade Show – A Latvian Lingerie Brand's Journey
Paris has always held a special place in our hearts. As the fashion capital of the world, it is a city where creativity flourishes and new ideas come to life. This year, however, we experienced Paris from a completely different perspective—we travelled there as exhibitors, proudly representing Wild Spirit at one of the world's leading lingerie trade shows.
For an independent Latvian lingerie brand, exhibiting in Paris was a milestone. It was an opportunity not only to showcase our collections but also to connect with buyers, manufacturers, suppliers, designers, and fellow brands from across the world.
Preparing for One of the World's Leading Lingerie Exhibitions
The preparation started weeks before our flight. Every detail had to be carefully planned—which lingerie sets and swimwear to bring, how our exhibition stand would look, what promotional materials we needed, and how to transport everything safely to Paris.
Fortunately, lingerie has one major advantage—it doesn't take up much space.
That meant our entire exhibition stand, collections, marketing materials, and decorations could be packed into just a few suitcases. Looking at them at the airport, it was hard to imagine they contained everything needed to build the Wild Spirit stand at an international lingerie exhibition.
The First Day – Building Our Stand in Paris
Walking into the exhibition hall for the first time was both exciting and emotional. Finding our stand among hundreds of international exhibitors felt surreal, and once we found it, the setup began.
Piece by piece, hanger by hanger, decoration by decoration, an empty exhibition space slowly transformed into the Wild Spirit stand.
When everything was finally ready, we stepped back for a moment. Seeing our Latvian lingerie brand displayed alongside so many respected international companies was a proud and unforgettable feeling.
Three Inspiring Days
Every morning started early. Together with hundreds of other exhibitors, we walked into the exhibition hall before the doors opened. Those mornings created a unique feeling of community. Although everyone represented different brands and different countries, we all shared the same goal—to present something we had worked passionately to create.
The three exhibition days passed incredibly quickly.
Throughout the event, we introduced visitors to Wild Spirit, shared our story, and presented our collections of lingerie, swimwear, and apparel. It was inspiring to meet people from all over the world who appreciated thoughtful design, quality craftsmanship, and attention to detail.
Every conversation became an opportunity to exchange ideas, receive valuable feedback, and build new international connections.
Learning About the Future of the Lingerie Industry
Besides meeting visitors, we also attended seminars dedicated to the latest lingerie trends, sustainable manufacturing, consumer expectations, and innovations shaping the future of the fashion industry.
These presentations reminded us how important it is to keep learning and evolving. Fashion never stands still, and neither do we.
For us, attending a lingerie trade show is about much more than presenting products—it's about bringing new knowledge and fresh inspiration back home.
Tired, but Proud
After spending the entire day meeting visitors and talking about our brand, we were definitely tired—but it was the kind of exhaustion that comes after doing something meaningful.
One of our favourite traditions during the exhibition was the daily champagne gathering organised for all exhibitors. At the end of each day, everyone came together to relax, celebrate another successful day, exchange stories, and meet fellow professionals from the global lingerie industry.
Those moments perfectly captured the atmosphere of the event.
Exploring Paris
Once the exhibition halls closed, we always found time to enjoy the city we love so much.
Walking through the streets of Paris, visiting cafés, and simply soaking up the atmosphere reminded us why the city continues to inspire designers from all over the world.
Those quiet evening walks became the perfect way to reflect on everything we had experienced during the day while gathering inspiration for future Wild Spirit collections.
Returning Home with More Than Suitcases
When it was finally time to fly home, our suitcases looked almost exactly the same as when we had arrived.
The difference was everything we couldn't see.
We returned home with new business connections, fresh ideas, valuable industry knowledge, unforgettable memories, and even stronger motivation to continue growing Wild Spirit beyond Latvia.
Participating in one of the world's leading lingerie trade shows wasn't simply another business trip. It was an important step in our journey as a growing European lingerie brand and a reminder that passion, dedication, and craftsmanship can take you much further than you ever imagined.
Thank you to everyone who visited our stand, supported our journey, and became part of this unforgettable experience.
We are already looking forward to the next chapter.
